Website design is essential for the success of any business. Within a few seconds of visiting a website, the users decides whether they like the brand or not. The design of the website plays an important role in this. Intuitiveness and ease of navigation are some of the important aspects that the user considers.
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You can use the bounce rate feature of Google Analytics to identify if the users like your website or not. Bounce rate above 70% indicates that visitors are leaving your website sooner than you would like them to. You can also use the Search Console to resolve sole of the issues.
If you are on a WordPress platform, ask the WordPress developer to implement the best strategies to make your website better and engage more customers.
Here are some tips to start improving your website design.
1. Have a Plan in Place
Before you start designing the website, make a plan. Do not start the designing process without having a detailed plan in place. Your plan must also incorporate SEO. You should know what the questions the consumer will have and how you will address these problems.
2. Eliminate the Following Things for your Website
You may not realize it but certain elements of the website might be diverting the attention of the reader and keeping them from receiving the message you are trying to convey. Complicated animation that do not serve any purpose or content that is too long and only serves SEO purpose but not enriching the consumer experience. The average consumer has an attention span of less than 8 seconds; hence, try to use the 8 seconds to your advantage and not engage the consumers with things that does not promote sales.Remove jargons from the content that the consumer might not understand.
3. Incorporate Social Shares and Follow Buttons
Social media is a great way of multiplying the number of visitors to your content of the website. If you are producing great content, incorporate a social share button and a follow button of the blog. This will allow the readers to easily share you content on social media and invite other people to read your content. The follow button will immediately inform a reader whenever you publish a new content.
4. Include Call-to-action
Call-to-action are a must have on a website. They indicate the visitors of a website towards the next step you want them to take. However, incorporate the call-to-action wisely on the website design, overdoing it can spoil the experience of the consumers on your website, which in turn can impact the sales.
5. Embrace the White Space
White space is a new design trend and you will see it more in 2020, the white space divides the page and increases the readability. Big brands like Apple uses white space extensively on their website. White space are areas of the website that do not display anything, including content.
You should ask your WordPress developer to incorporate these 5 things on your website to make the website more appealing in 2020.
Thank you for sharing this! It’s very helpful! Would love to see more updates from you.
ReplyDeleteMelbourne Web Developer